I hate to say this, but there will always be loopholes as long as scamming js lucrative enough.
When it's easily verifiable that actual fraud has taken place I would say yes. It would've taken them literally 5 minutes of their time to investigate by going to the website, seeing it presents itself as a retail furniture store, and to go through the checkout process and seeing that it ends up at a form for a personal transfer, and that no goods ever end up being delivered, all of which clearly indicate the transaction is 100% intended to be fraudulent by the supposed seller.
Fraud management is hard. Most actors in the domain are also jerks, but that's orthogonal to it being hard I think.