Do you think it's important to differentiate your product in such a way that it can't be described as X for Y? I suppose there are arguments for either case.

If you can be described as X for Y, then you can make the argument that "it worked for the Z industry".

However if you can't be easily summed up as X for Y, you can claim that this is something completely new that's never been done before. And people like that...I think? I don't know, I'm rather new to this. What do you think?