Eh, it feels like they're merely trying to undercut Tesla's Lease offers. Sure, call it a subscription, and talk about low time commitments (3 months vs 36 through Tesla), but it is the same idea.

Like leasing, this comes with the downsides of car ownership (maintenance, fuel, parking) without the upside of "equity". Based on the submission title, I was expecting something more akin to ZipCar (but only electric vehicles).