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What made her freak out? Just the existence of the banner, or that she didn't realize Wikipedia needs funding from the public? How did she respond afterwards?

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I think a little of both.

1. She had no clue who this guy was suddenly staring at her 2. Didn't know Wikipedia needs $

She was probably creeped out by Jimmy's mug staring her down, eerily grinning at her. "Hi there. I'm watching you."

Because of the positioning it also looks like article titles are captions to the image... which has led to "much amusement" in certain circles.

Yes. Yes it has.

http://theoatmeal.com/blog/jimmy_wales

Note: Though I would normally not post these kinds of links, it's somewhat relevant to the topic at hand.

Funny how you can't post a link to The Oatmeal without a note like that. :)

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