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"Lego is about building things from lots of interchangable bricks." Did you really just try to define how millions of children enjoy a toy? You need to relax a bit. Kids (and adults) like toys for all kinds of different reasons that don't necessarily match your own.

… until you put a sticker on it.

Lego structures are largely composed of general-purpose blocks, but many kits also includes some special-purpose ones as well (or specialization through stickers)

> I don't see why anyone would want this

> It's just eye candy.

I think you do see why somebody would want this

Eye candy is one of the main reasons people build Lego bulids.