In your assumption that they don't want to consider that possibility. You take your own projection as a given and then continue to argue as though it is true.
2) You asked me why I thought people don't want to consider that possibility, so it's pretty dishonest to now say the premise on which my opinion is based has no basis. If you were arguing in good faith, that's what you would have started with, eg: "People aren't avoiding it" not "Why do you think they are avoiding it."