Why I’ll never do SEO for you and why you shouldn’t want it

I remember hearing a few months (or so) back that Google is catching up to these people anyways, Demand Studios ended up losing a lot of high-up spots on search results, etc. Its only a matter of time as natural language processing technology improves that search engines can better sift out the potentially useful information from the crap. From my small experience working with Natural Language Processing, I think the technology is already there its just a matter of making it cost-effective to use over a huge number of sites, as use of NLP tends to be rather resource intensive to where even a company like Google probably can't yet afford to run intensive NLP algorithms for every website they index.

Everyone should research SEO thoroughly before considering outsourcing it. There is a streak of truth in this short post: many companies promise number one rankings and, more appallingly, many companies believe it.

The author's idea of good SEO, however, is a bit off in their note. The note only seems to mention on-page optimisation and no external link building, a crucial part of any campaign.

Link building can be done without spamming and any SEO campaign without adequate link building will fail to meet expectations.

Just put a no-follow on your comment link, and start moderating the comments out which do not add to the value of the discussion. Comes with the territory of running a blog. You can also decide to turn off comments completely, which Michael Grey, a great SEO, actually proposes here: http://www.wolf-howl.com/seo/why-everyone-should-turn-off-bl...

You'll never do SEO, but that is such a link bait title.