But Youtube has something like 20 million premium subscribers - I'm one myself with a family plan. But that is against an estimated 2.6 billion active users. Like, 1%? Round up and call it 2%.
I wonder how many of those 2% of users are the most attractive and desired targets of advertisers?
OTOH, if you said to me you had a service that would bid like 1% more for the adspace on any site or service I consume and that $X00 per year would remove all ads from those sites or service I use . . . I'd buy that.
Putting on my blackhat for a minute. I'm a creator with some small percentage of consumers "opting out" via this type of tool - how can I buy ads on my site/service at an inflated price to optimize my income . . . if I know 2% of my users are willing to pay X+1% shouldn't I try to drive up X? Arbitrage?