The Brilliant Way To Negotiate In Three Easy Lessons
techcrunch.com
techcrunch.com
He tells the beginning of an interesting story not related to the article title, cuts it off, switches to the main topic, and then ends the article saying the original story is for another time.
Even the content seemed pretty surreal - jumping from one bizarre story to the next. If getting me to read one article was the nefarious plan, then kudos. If getting me back to read the blog again in future was... I hope he doesn't hold his breath.
http://www.amazon.com/Secrets-Power-Negotiating-Roger-Dawson...
Altucher is describing "The higher authority gambit" and "Nibbling". There are many more great negotiating tactics. Even if you don't use the techniques in Dawson's book, they will help immunize you against them.
Ever notice how salespeople are very quick to try to determine if they're talking to the "decision maker"? It's to avoid the higher authority gambit.
To avoid getting nibbled, define all the parameters when you're at the stage where Altucher was agreeing to the revenue multiple formula. Don't agree to the "formula" until you have the other parameters. Once you've settled on a price, call the other guy's bluff if he tries to nibble you once you appear to have a deal already done.
[1]: http://www.korokithakis.net/posts/secrets-power-negotiating/