Rel="logo", a standard for providing up-to-date logos.

Author here. In response to why not favicon: I wanted to propose a standard for a vector format. Even 256x256 or 512x512 is too small for many applications. Also apple touch icons tend to have a specific look. I want to be able to provide a standard for original logo artwork.

In response to press page: I think that can be helpful, but if there is a standard in place, it allows for easy automation, even if it's on a press page.

The author's post about it[1] sells it as a way to provide the media with a verified logo that you want them to use, however I think an easy-to-find 'press' page would have more of an impact. How automated are the authoring tools for news agencies?

[1]: http://blog.matt.cc/post/13016415544

Interesting, but why not just use the favicon/touch-icon? They are getting bigger and bigger, 256x256 is soon going to be common place.

Someone should create a standard to replace `apple-touch-icon`.