Irrecoverable data loss is a real pain in the ass that needs to be dealt with but it's the only way to achieve true privacy. Knowing you can't decrypt my data whether by your own will or coerced by your government (which may or may not care about privacy now or in the future) or at the whim of a North Korean hacker, keeps my mind at ease. Why on earth would I give that up? Google has Keep, Apple has Notes, they do a pretty decent job as far as basic notes app go. Sorry if this sounds like putting you down, I'm sure you put a great deal of work into your app and you seem passionate about it and I'm sure it's great. But because the table stakes in the notes games are high, you need to go above and beyond what your competitors offer. Not just great UX, but pushing _every_ boundary in the space, including by offering privacy. I feel like in 2022, privacy is non-negotiable. Make it optional if you feel you must, or don't, but don't suggest skipping E2EE is in any way a virtue.