It is an incentive system which maximizes on only one kind of efficiency.
Consumers and investors are not capable of making collective / aggregate market decisions on any criterion other than profit.
Moral judgements play no part in it. Explicitly not so, in fact.
The individual agents in this structure are merely transitory carriers of a larger overriding process. Even if as large as Oracle or Google or whatever.
You could make Oracle go away but the logic remains. The hydra has many heads.
And so here we are.