This happens to everyone, all the time.

Prize is a cheese wheel and you're vegan.

Prize is peanut brittle and you have a nut allergy.

Prize is a trip and you have a fear of flying or it comes on a religion holiday you observe.

Prize is food and isn't Halal / Kosher.

Yes, drinking culture has probably overshot. Beer is bad for you, even in moderation. But it is common enough, reasonably well accepted in many cultures, and one can just say "no thank you".