I didn't know FB had been actively involved in the process, I thought they had just been criminally negligent regarding the amount of data third parties were allowed to gather.

> the average person doesn't seem to care about all of these invasive data privacy issues.

I know, anecdotally, I became half a pariah in my family for refusing to register and share pics of my kids on WhatsApp. That was after the FB purchase, but before they changed the terms of service. I didn't trust FB, and was ultimately proven right.