My peer group would probably have been a great target 10 years ago. Now I hardly know anyone at my level with a car, and if, it’s an old one or cheaper brand. I think this is a luxury product in decline, other options just keep getting better. If I like to pay a lot, I’ll just Uber everywhere. Public transport is becoming less shitty (eg with contactless payments in a lot of places, and google maps to find the routes), cycling is safer (and showers in offices) etc. Why deal with this nonsense, and insurance and fines and parking and repairs?
I think they’re looking at these revenue streams as a way to save themselves because it might increase revenue per customer, without seeing that it might actually reduce their market share even further.