Whistleblower Report Confirms Twitter’s Legal Argument, Pretends to Support Musk
techdirt.com
techdirt.com
Uh. Not at all. You can give an accurate count of something through costly sampling, but the same mechanism can't be used to eliminate it because it would be uneconomical to sample more than the small amounts required to give an accurate figure. This is doubly so when even a successfully identified spammer can just come back under another identity-- identifying the spammers isn't enough to eliminate them, even if you can afford to do so.
Otherwise-- it all sounds reasonable, and I've been enlightened a bit on the whole 5% debacle.
When it comes to addressing the problem instead of measuring it, hitting a small percentage of it would have an insignificant effect. So it's just not correct to say that being able to measure the proportion spam with high precision would automatically mean that they were able to solve it.
Nor is it necessarily the case that they'd want to-- the argument that they're incentivized to stop it from being "too great" doesn't mean that the spam isn't irrelevant to or even beneficial to the company or its employees at lower levels than that. Particularly to the extent that the tolerable level of too greatness depends on the degree to which they can conceal the true level of spammers from advertisers and investors.
Imagine that the MAU figure is calculated in part by tracking clickthroughs and then some spammers figure out that they can reduce their odds of being banned by making their spambots click ads. Suddenly spam (or that portion of it, at least) is in twitters interest up until the point that it visibly hurts conversion rates and considering that conversion is a much smaller and noisy figure and that many campaigns can't track conversion at all... But only so long as they can maintain plausible blindness to this activity and keep it secret.