I agree that some talk at the time was overblown, most of it even.

That said, it was a braindead idea to begin with. Not one person in existence wants or expects shopping links when searching their computer via a dock like interface. This is meant for applications or files.

When shopping, most are going to research on Google...or perhaps search a category on Amazon itself before choosing a product.

I'd be curious it Ubuntu even made a single sale from that venture.