Article aside, I still am skeptical about Yipit as a business. More and more daily deal businesses will shut down as the industry consolidates, making their research business less as time goes along. Which means they need to rely on their lead generation business. But come'n.. 1% of revenue from a Groupon multiplied by how many people? You will need millions of users... Plus more consolidation = less need for aggregation. In addition, they'll suffer the same problem as Groupon, which is deal fatigue. The open rate for their emails will decrease as time goes along.