The only answer to any and all business IT questions in non-IT companies is to outsource. The reasoning is that it is considered a support activity on Porter's value chain, and as such should be cut cut cut cut cut cut and cut some more.
Hilariously we're also taught to adopt best-of-breed software for ERPs, CRMs, and SCM tools AND CHANGE OUR BUSINESS PROCESSES TO MATCH THE SOFTWARE. You know, like Target did when they moved to Canada, adopted SAP, and ended up failing hard, because their entire competitive advantage came from a custom in-house developed supply chain management tool that beat all of their competitors.