Yea but for non-techie users the cloud based storage the majority of the value proposition. I'm going to be setting up a password manager for my mother shortly (since she's trying to get to grips with a ring binder full of passwords my dad left behind) and cloud based storage is a hard requirement for whatever software I end up choosing. Some other big features are no timeout auto-lock and the ability to assist with recovery codes remotely (in case she locks herself out of the system).

Edited to add: I would mention that I personally use KeePass and love it to death though - my SO and I have vaults we occasionally sync and it's a wonderfully simple and easy to use application for anyone with confidence in keeping the password vault secured and a backup ready.