There's a related but different recipe tool in the UK:
Minor niggles: - on the "newest recipes" list: they all say things like "Created on 24 minutes ago". Drop the "on" (presumably this is there for older recipes that might get a date against them?). - after clicking on "coupons" some of the top menu links are no longer correct
I often find myself wondering what to cook of an evening so a good recipe site is definitely of interest. Looks like it's aggregating quite a lot of other content though so I guess the challenge is for it to be better at recipe searches than Google.
At the same time, I haven't seen anything remotely similar to this tool on foodily. Foodily is a recipe search site. The labs part here is completely different from what I've seen.