With tiered based rates a district can maintain revenues and can make overall reductions. These rate increases happen at the bottom tier to create reductions in use and at the highest teirs to maintain revenues.
The result is that all of the lower and middle income regions stop watering completely, and the wealthy just ignore any water use limitations. Some of these water users use 10-1000x as much water as a typical SFR, 5000 SQ foot lot.
They will if the top tire price is $10000/gal. It might be politically unpalatable to push such prices, but it would surely solve the consumption problem without compromising revenue.
If there are a few people in a district of 100,000 who are using 1000x as much water as a normal household, and those people cut their usage 100%, that's still much less overall savings than convincing the remaining 99,990 people to cut their usage by 20%.
Yes, it looks bad that rich people can consume whatever they want and the masses of poor people are the ones that have to conserve, but if this is the reality of the situation then focusing on the rich seems rather petty and spiteful.
[1] https://www.npr.org/2022/08/24/1119112184/kim-kardashian-kev...
Someone down the street from me is not a billionaire, but the property tax savings of operating a "farm" (a vineyard) pays for a huge amount of water. And it's totally worth it for him.
There's so many perverse incentives baked into California life that it's hard to express to people outside without sounding like anything but a paranoid raving lunatic.