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Its been tried... I actually had a watch with it built into it once.

everyone I tried to convert to it used to look at me funny and back away: https://en.wikipedia.org/wiki/Swatch_Internet_Time

That it has been tried as a marketing gimmick of a watch company does not exclude more serious attempts from trying.

I'm down for that... and with the prevalence of smart watches with custom faces etc it should be super easy to do and spread.

throw in some phone widgets and outlook addins and the world will make it work I'm sure

I have both the watch complication and a menu-bar app on my Macs, but then again I'm an astronomer who works in a world-wide collaboration.