Subsets of Design: Logic behind Voodoo
64notes.com
64notes.com
"do it this way. This is the right way" "why?" "because it is. Just look at it. It makes sense"
I'd love to see some articles (or books) on ux design with actual stats, numbers on how long users took to figure out certain UI patters over other patterns, real usability studies, which patterns increased conversions or sales or even user satisfaction, backed up by real stats and not a bloggers conjecture. Anybody know of any resources like this?
This confuses me because the point of the article was to talk about differences of 5 different kinds of design discipline. It's more of a dictionary of terms. And it's a helpful one.
Thanks a ton for feedback :)
M
http://37signals.com/svn/design
http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...
I plan to publish mine soon. THanks for feedback.
I am all for critique and there are plenty of things to critique on that site.
But the support button critique is a pseudo problem up there on the line with the line spacing.
There are several ways to contact me and most people still know what an email is.
Could it be further from the logo, sure. Is it a real problem, no.
2. Intention was not to contact anyone.
3. "Is it a real problem, no." Maybe not for you. As a potential user I was confused at your site. That's when I bookmarked it for example. And as a designer I could understand where the problem is.
But then everything is an opinion. < Oh well, this too.
1. But see thats the problem with your claim. It's not breaking the UX to the point of becoming unusable. I have more people click on those links than on the buy button and my conversion is not bad. (You can read about my first month here http://www.000fff.org/incomereport/)
Even if it was an actual problem you can't make any general rules based on it. "Too close" is contextual. What if the logo was smaller? If the colors where different etc. So it's not really useful. And again my numbers show no problems with it.
2. But given what you are critiquing that's the point.
3. You were confused about what?
If you really wanted to critique the UX you should critique the copy, the application on the right, the ugly logo (which kills some conversion) etc.
2. I don't get it.
So my aim was to give some example of how a part of design neglected can cause confusion. Where does contacting you come in between? Are you saying that I should have told you when I was using your site as an example?
3. I thought "Support Updates Twitter" was your tagline. I was like shouldn't it be Supports Twitter Updates? But why will it? And so on. Then tested same on some friends.
But after thoughts, my critique was specific to some parts. Should've kept it to there instead of presenting as if the whole site is unusable. If that is what you mean.
The "support twitter updates" looks like a tagline and the categories are confusing. A standard menu would be at the top right of the page with Updates/About/Contact/Support as options.
The "screenshot" of the product on the top right is confusing.. it looks like clickable UI elements at first.
The buy button does not have enough contrast and the desired action is not clear enough. Plus why is the sale price on the button? Was that tested?
The fact that this is on sale is not immediately obvious.
The screenshot of the product's menu should be next to the mouse, perhaps overlapping.
The manual portion is superfluous and should be on the support page or on a separate "How it works" link.
The background is nice but really distracting.
Finally the phalanx of share buttons at the top is highly distracting and might be better placed somewhere else. I would probably put a grey band at the top with the share links on the left and the support/about menu items on the top right.
I would also move the screenshot next to the mouse, put the sale price info above the buy button and move the buy button down onto the grey section to provide more contrast (plus I'd try the button in the orange/yellow). The text between sale price and the app store logo should go below the buy button to the right of the other grey text.
The copy could also be tightened up.. for example "Instantly achieve unrivaled precision with any mouse." is a much tigther value proposition.
The grey bullet points should be shortened and more clearly delineated.
Finally the FinalTouch logo has too much glow and makes my eyes bug out.
Note: I'm not trying to denigrate the owner's website. This is an unsolicited random opinion.
My conversion rate is actually pretty good.
Again I don't mind critique and there are plenty of things to critique about the site. But that is not the same as saying that they are important things.
A collector (respectable govt. service post) used to sit in Mushayra (urdu poetry convention.
He recited "People say the art of poetry is evil. I became collector reciting it."
People clapped.
One man replied "Crown of world was in your destiny. You remained a collector reciting it."
It is 'broken' in the sense that it takes people a few seconds to realize it's even a menu. You may not like the criticism, and I know it's sort of hand-wavy and isn't using science. But I'm a former designer, and it's bad. Please tell me you can see it.
I'm not criticizing the site in general - I think it looks great. But you should fix the menu; it will make your site's users lives better, at no cost to you.