This feedback is exactly why I posted - and thanks for the scenario. We def bring a lot more to the table than ideas (UI design, proven branding and marketing knowledge/experience; enough skills to jump in wherever needed and whenever needed - "Hey, write me some CSS for that page while I tweak xyz..." "OK, done.") - and the site is admittedly more of a marketing play then a tech play (words of another hacker that's reviewed materials to date). That said, super valid points re. someone 'hopscotching' and well spotted on 12hour days in Siberia. That said, I work about 16 on average and still enjoy the view (and weather) a lot more in those down hours - so surely environment carries some equity. No mai tais in Russia... good Vodka though!