Why does Android do so well in "connected devices & Smartphone OS", (taking over 56%, exactly twice Apple's share) when it's only a smidgeon ahead of iOS in smartphones alone? I'd have thought iPad + iPod touch would have swung things towards Apple, but this shows the reverse.
The title is a bit misleading. Apple leads as a single manufacturer in ad impressions, but not as a platform.
It's a close run thing even with individual manufacturers. Apple will almost certainly slip into second place next month if the trend of the last month continues. Apple was down 6 points to 24%, Samsung up 7 points to 17%