What change would that be? I don't know of anything they could do to make themselves a utility besides behaving like one and publicly starting that they intend to do so.
[1] because their business scales very well, so they'd prefer to be considered reliable, so that competition doesn't have that available as a differentiator; any attempt at applying content-dependent rules either uses lots of heuristic automation or is reactive in response to Twitter storms, neither of which is predictable and reliable