You could say the same about virtually all marketing. A product should let its product speak. Marketing is the art of shoving a sub-par product down users throats despite better alternatives existing.
I also believe that there is a difference between marketing something to new customers that they might not want and what we do here. The only people who will raise their hand to join a text club are the actual fans who like the place and the product. Then this serves as a rewards mechanism to provide additional deals and incentives to continue to purchase more. This is retention marketing--not new customer acquisition.