Oh, i can AFFORD any phone i want...but i use a cheap android because my self esteem is not dependent on using money to signal other people about my high social status
The iPhone hasn't been a good social status signal for nearly a decade at this point.
ABA->BAB->ABA
The upper class aren't worried about being mistaken for the lower class; that's why 'ghetto chic' exists, and why Zuckerberg wore hoodies. Conspicuous adoption of low-class signals can be a signal of high-class- for a while, till the rest of the culture catches up.
Usual caveats of 'this is a simplified model' etc.