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Because pharma is 70% of the ad spend on Television news and one of the top lobbying industries?

Sure but it isn’t the generics doing any ad spend. Unless there is some hip new opioid I’m not aware of (street fentanyl?) all the opioids are generic at this point. “Bob & Dave’s Pill Company” sure as heck isn’t pimping their generic hydrocodone on TV nor are they taking doctors out to golf.

Don't worry, they know how to fight that scenario. Drug companies have gotten really good at fighting/delaying/squashing generics.

https://www.npr.org/sections/health-shots/2013/04/17/1776023...

> In 2010, Purdue Pharma LP replaced the original OxyContin with an abuse-resistant form, in an effort to reduce deaths and overdoses caused by the powerful pain medication, which was licensed in 1995.

> The new version of OxyContin includes an ingredient, a polymer, that makes it harder to crush and snort or inject to get a quick, heroin-like high. When the new version was introduced, Purdue pulled the original OxyContin off the market. The patent on the new version runs until 2025.

> On Tuesday, the FDA said that it won't approve generic versions of the original formulation of OxyContin, a long-acting narcotic pain medication, which went off patent that day.

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