You can check with Nassim Nicholas Taleb, I think he nails it. The imperial system is much more natural for people to grasp. A pound is roughly a fist sized rock, but there are no natural objects that weight around one kilogram. And one yard is roughly the length of a step, completely unlike a meter. And so forth. /s
Seriously, I propose a compromise. Europeans give up decimal comma and US gives up imperial measurements. Everyone wins.