Having been to the US I'd say I don't think that is a fact everywhere also. In NYC for sure, as people are more transactional with each other, or SV where people are awfully superficial/shallow. But I've been to cities where people are much warmer (from the top of my head, San Diego).
One step further I'd recommend you to do is to sometimes move past from the "automatic pleasantries". For example, when the cashier at the fast food asks you "hello, how are you sir", instead of answering "fine, thanks, I want...." go for "I'm good Jennifer, and you? How are you doing today?". My experience is that this always get people off guard and has a very positive impact of them, as bring them back to a more human (and less transactional) aspect of the interaction.