I'm begging you not to. Reality TV killed music, please don't let it do the same for start-ups. Give it 15 years at least....
On that note too, I don't think I would want my start-up featured, I think it would lose all credibility. The purpose of reality TV is to contrive conflict for the sake of an audience. I can't imagine the damage that might do to even the most mature founders' reputations.
So please don't try and turn our industry into a Simon Cowell merry-go-round for the sake of a buck.