Please just tell me what you do

Marketing speaks to their audience, and tend to have a lot of experience doing so (especially with established, well funded companies). If you don't get it, you're likely not their intended audience.

"an investigation into how we generate dispersed intimacy, signify alliance, and physical representations of our digital coordination praxis" sounds about right for an investment fund that targets corporate execs who are familiar with this kind of waffle and respond to it. The company in question (https://www.seedclub.xyz/) sounds about right for an exec to dabble their money in.

This article is not your typical HN fare consisting of a diatribe against anything advocated for by the marketing team. It covers real reasons why you should be clear about what you're selling. My favorite excerpt is the last paragraph:

> If someone can't understand what your product does, then it can't fail! If someone critiques your product, you can always say to yourself that "they just don't understand". Which is true! They don't!