Seems like a decent use case for Postpilot’s handwritten notes. I wonder if those would be as effective?
Good idea, until everyone starts using it and starts recognising the writing by the robot, then it becomes creepy instead.
It becomes painfully obvious if you have two of the same letter in a row that are exactly the same. I’ve only found a couple of fonts that have that variability within a single letter and it’s pretty stunning how big of a difference it makes
But not standard postcards or mass mailers.
An example: I worked for an apparel company selling custom apparel (shirts and hoodies mostly) to army Battalions/Companies/Platoons…
We managed to grab 28% market share of an army base for $150.00 by sending a sales letter with a knock out offer and a Rubik’s cube (there were actually two rounds of mailers but the total of both of them was $150)
Had the company’s supply chain not imploded it should’ve brought as much as $300,000 in gross profits of the course of the year. I’d say a 2000x ROI is not bad for a week of work and a couple hundred dollars in materials.
I think lumpy mailers à la The Ultimate Sales Machine by Chet Holmes are a phenomenal way to cut through the clutter with CPM‘s skyrocketing and conversion rates plummeting for PPC marketing.
Here's another interesting stat: Joe Girard is in the Guinness Book of World Records as the "World's Greatest Salesman." Ave car salesmen would sell ~5 cars/month and Joe sold 6-7/day.
He attributed his success to one tactic: handwritten notes to customers https://www.handwrite.io/case-studies/joe-girard-worlds-grea...
Love it, thanks for the comment
We've had a decent sample size thus far of DTC brands using the handwriting. Mostly for "VIP-thank-yous" or founder/influencer-driven brands.
But results are encouraging. Across our 000s of stores we are seeing 1) increase in end customer spend and 2) increase in frequency of purchase (retention) for stores that use the handwriting.
I’d be interested in learning more about just their handwriting tech and if they could parse it out from the rest of their printing and shipping process
Price/card goes down with higher plans. Enterprise approaches cost as we have printers in house.
The "tech" is a bunch of robots (not self-aware) in a room writing 24-7