It sounds simple enough but it's not so easy actually. I found myself spending some time doing it, and there were enough annoyances to abandon switching to firefox.

I really want to like it, it just doesn't click for me. There is just no practical incentive at the moment to switch (for me), just the more idealistic ones about privacy and so on.

Does Google autofill transfer over to Firefox easily? I'd reckon that's a big pain point for a lot of people when considering switching browsers