The riders are not exact clones of each others. The bikes aren't going to be exactly identical either. You won't be able to have them ride in an exact straight line with zero wind and zero temperature fluctuation. You won't be able to track the position of 100+ riders to within sub-centimeter precision while moving at 60km/h.
The actual power measurement is easy: they already have sensors for that. But good luck trying to get them to give you that data: it's like asking a Formula 1 team for their engine performance data!
Of course, you won't be doing 5-10% the output because there's still mechanical losses and rolling losses, but they should have decent models of those as well.
Not to mention they don't have to hire or coordinate any cyclists.