I take your point --- if you're ostensibly made of money (NASDAQ is more or less a "tier 1 ISP for money"), you should just be able to spend more money to address this problem.
However, as important as security has become in the last several years, the strategic scale of the problem really hasn't sunk in at the highest levels of most companies. Operations and development are still adversarial to security, they still run the table, and all three of these groups (ops, dev, and security) are still considered cost centers by COOs.