Thank you for responding to this topic, although what you're saying does disappoint me. I've been an on-and-off Reg reader since the Slashdot days, and I loved the style. But, like many UK media outlets in the past few years, there seems to be a push to "globalize" the product - most notably by replacing .co.uk domains with .com, but also in reducing the cynicism and irreverence that used to make UK media worth reading even for people who weren't living in the UK. Nowadays I'm finding it's getting hard to distinguish British outlets from American outlets a lot of the time - presumably because everyone needs to optimize their content to suit the lowest-common-denominator algorithms of US-owned tech giants. I can't really blame you for following suit, but it does contribute to the overall homogenization of the media, in my opinion.