This is the same thing they are doing on the Tesla side of things. So apparently every car they manufacture has a "digital twin" that is created when the car is manufactured and serves as a data hub for all the data the real car sends back to the mothership over the life of the vehicle. This allows them to simulate potential issues and design problems that are then input into the manufacturing chain to improve subsequent cars.
I bet some other automakers are probably doing something like this but I don't recall anyone talking about it at any conference yet.