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Consumption seems like a never-ending treadmill of its own. I'm quite the foodie, but I've made peace with the fact that there will always be more restaurants out there than I can possibly hope to dine at during my lifetime. You could say the same thing about music, art, etc.

It's like Bud Fox said in the movie "Wall Street"- "How many yachts can you water-ski behind?"

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Sure but it's always better to be at the frontier of consumption and if you are at the frotier then it becomes to push it forward in order to consume a revised and improved version of the stuff you like, or create something that doesn't exist but that in your mind you'd enjoy using.

1. consume product 2. anticipate release of next product. 3. GOTO 1

Or you can... understand the nature of the hedonic treadmill, and choose to jump off, instead of spending ever more energy running in place, forever.

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