The BigCo can't typically make any comment when this happens - merely say 'we have investigated and decided to uphold the ban', and then they look unreasonable.
Sometimes the unreasonable thing is done by malware on the users computer/phone, so even the user isn't aware, but from BigCo's perspective it all looks the same.
BigCo processes are still opaque, but often the outcomes aren't as unreasonable as they seem.