I swear to God this f**ing industry.
I swear to God this f**ing industry.
This totally reads like you just did the vandalizing. Just saying ;-)
this again. Developers and any publisher should test their stuff with ad blockers enabled.
So if you want to leave money on the table because some dumb script which has no bearing on selling the product breaks, go ahead and damage that funnel.
A quick web search suggests somewhere between 25% and 45% of web users block ads in some way in 2022, depending on who, where, and how you ask.
When I think about the money these kind of sites in particular must be losing from shoddy engineering... I honestly don't know how their devs get away with it!
I convinced a dev to walk me through their dynatrace console. I dug in and took screenshots then gave them to h to the business. The business demanded access to dynatrace and then was able to correlate error rates with revenue fluctuations (down to the hour of the day, people are habitual). They came up with a cost factor and figured out how much they’re losing. This led to budget being allocated for a project to solve these problems. I bid on the work but was denied. The VP of IT at this point hated me.