Salesforce is a major B2B SaaS company. It’s primary product is an enterprise grade CRM called “Service Cloud” that helps sales companies manage the sales motion journey. It is the de facto standard of CRMs. The success of Service Cloud lead to an expansion that now includes tons of enterprise products that integrate with Service Cloud. Some of their other services are:

Commerce Cloud: Think enterprise grade Shopify. Competes with Oracle Commerce Cloud.

Marketing Cloud: Enterprise grade email service provider.

Customer 360: If you use multiple Salesforce products, you can connect all your customer data together with no integration code in one product.

A perfect client for Salesforce is an e-commerce retail company who’s differentiator is not technology. Casper (mattress company) is a perfect example. They can buy all this technology and avoid hiring a big team of software engineers. Instead they get all the features they need and can hire much cheaper Salesforce Admins / Developers that can easily be offshored.

I have worked with Salesforce for the past 6 years. I was the VP of Engineering at Casper that worked to replace a lot of open source/ customer tech with Salesforce products. A big advantage of this is easier SOX compliance and data security when going though an IPO.