Let's watch as Microsoft and Sony completetly miss the point that this article makes. Where Nintendo is making bank with fun-to-play games (Splatoon being the example in TFA), MS and Sony will be holding meetings to brainstorm how better to monetize loot boxes. One company seems to emphasize making fun games for me to play, two other companies emphasize extracting more money from my pocket and hopefully the game is enough fun to play to keep those dollars flowing.

I guess the point I'm driving at is, though I was always a cow to be milked, the last couple versions of Call of Duty (as just one example) have made it way too obvious now. In contrast to a first-party Nintendo game that just lets me play the game I bought.