No kidding - Splatoon 1 launched on the Wii U platform in May 2015, when everyone considered the Wii U to be a flop. It had so much going against it at the time:
- New/unrecognized IP
- Shooter genre, which typically doesn't cater to Nintendo's fan base
- Third-person shooter, which is all but extinct, save for Gears of War
- Online-centric, something Nintendo is not known for
Splatoon has been a surprise success from the very beginning.