> from the organisation's point of view, the expenditure is cheap

But from any normal person's perspective, it's expensive.

The difference is who is in control and what are their priorities and influences. Since "the organization" is making the decisions - and, completely incidentally, "the CEO" is the head of "the organization" - it just so happens that "the organization" finds that "the CEO" should be paid lavishly.

Rich people gonna prioritize rich people.