> The 1984 film The Adventures of Buckaroo Banzai Across the 8th Dimension used the name Yoyodyne Propulsion Systems for a defense contractor whose corporate offices feature the sign, "The future begins tomorrow". Yoyodyne is a front for a group of red Lectroid aliens, all with the first name John, that landed in New Jersey in 1938, using the panic created by Orson Welles' War of the Worlds radio play as cover.[0]
[0] https://en.wikipedia.org/wiki/Yoyodyne#Other_fictional_uses
> Yoyodyne was introduced as a fictional defense contractor in Thomas Pynchon's V. (1963) and featured prominently in his novel The Crying of Lot 49 (1966).
Btw, Lot 49 is a wonderful book and chock full of little cultural memes like Yoyodyne.
That’s an interesting slogan, as I’d have thought that “the future begins today” seems more innovative. The future beginning tomorrow seems a bit of a tautology and procrastination.