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Initially I wasn't sure if this was about the legacy Mustang or the new electric crossover that they're also calling a Mustang. Overall, bad branding job by Ford IMO. More to the point of the article though, this seems like a dangerous gimmick to put on a street legal car.

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The Mach-E will always be referred to by that term. I posit that any time you hear "Mustang" without a modifier for the next 10 years will refer to the sports car body, not the crossover.

Regarding Ford branding, I feel like they've done a similar thing with the Bronco Sport, which is basically a reskinned Escape as far as I can tell.

Feels like it dilutes the Bronco brand.

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