What’s head-scratching to me is why tech-forward enterprises haven’t been faster to adopt unphishable forms of authentication like WebAuthn. I’m biased as I run an identity and access management company (stytch.com), but I hope more companies will consider integrating WebAuthn to support unphishable MFA.
Today, WebAuthn introduces some nuances that can discourage a B2C company from supporting it today (e.g. account recovery with lost devices), but it’s a clear win for corporate network/workplace authentication and B2B apps. I believe some of the lack of adoption is due to complexity to build (more complex than traditional MFA) and cost for off-the-shelf solutions (Incumbents like Auth0/Okta require ~$30k annual commitments to let developers use WebAuthn). If developers decide to build with Stytch, WebAuthn is included in our pay-as-you-go plan and can be integrated in an afternoon(https://stytch.com/products/webauthn)